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Every Web site development task requires some input from the clients. Sometimes, the submissions will be unusable. Graphics/photos will be of poor quality and text will be poorly written or just a series of notes.
Deal with this as a contract issue. If the client is to provide photos and they provide bad ones, put a couple online for them to see. If they are satisfied, get written approval via e-mail and you are covered. If they are not satisfied, ask them to provide new ones. You may also have the option of buying or creating the images yourself (at an additional charge).
How you handle the text will also depend on the initial contract you established. If the client is responsible for providing all site content, let him know that there is a problem and explain the impact in terms of labor hours and cost. If you are responsible for doing the copywriting, but you don’t have sufficient information, you can either stop working or you can take your best shot at it and submit it for their review. Sometimes clients just need a place to start and they will be able to edit what you have written. Be sure to keep the lines of communication open to avoid creating misunderstandings and resentment.

Continue reading →

3) The Demanding Client
While the non-responsive client is frustrating, the demanding client is irritating. The demanding client has the type of personality that has to be in control of everything. These clients will ignore most of the advice you give them regarding good site design practices, and they will insist that you do everything their way. They will tell you what to do and exactly how to do it. Clients like this can be a real challenge. Fortunately, these traits normally show up in the client interview and you can usually avoid contracting with overly demanding clients.

If you do get one, be sure to document every conversation. Get all change instructions in writing (e-mail) and verify all verbal directions by e-mail (…as we agreed on the phone…). In the event of a legal dispute, your e-mail documentation will demonstrate that you provided advice and that the client chose to ignore it.
A demanding client presents a real problem for a conscientious designer. You want to design the best Web site possible, and your client will direct you to do things that you know will reduce the effectiveness of the site. All you can do is inform your client of the drawbacks of his approach, and then do as you are instructed.It’s his site and he is paying the bill. Give him what he wants, even if it is not what he needs.

Client personalities directly affect the way you “do” business and can often cause communication difficulties. Unfortunately, your challenges do not stop there. There are a few other problems that may show up along the way. Don’t worry. These concerns are not insurmountable. By being aware of what could happen, you can tackle any concern immediately and effectively. Continue reading →

To make your business successful, you need to be able to deal with all of them…
1) The Nice Clients
Many of your clients will not have the slightest idea what goes into making a Web site. They will be quite content to work with you as you lead them through the design process. When they disagree with something you propose, they will normally accept your judgment as long as you offer a reasonable explanation. For the most part, these people are just like you, and working with them will be very pleasant. Communicate with them openly and often and things will go very smoothly.

2) The Non-responsive Clients
One day a client will contact you about a Web site, sign a contract, send you the first payment… and then he will drop off the face of the planet. He will not provide the information that you need. The graphics that you ask for will never arrive. And when you ask for reviews of your work, you will not get them. Behavior like this may sound odd, but it is really one of the most common problems you will face with clients. Why would anyone pay for a Web site and then not support its development?  Continue reading →

One of the most interesting things about running a business is the people you will meet. Or in the case of an Internet-based business, the people you won’t meet. Once your business site is online, it will attract clients from all over the country and from all over the world. As a result, many of your clients will only be voices on the phone. Some you will know only through e-mail. This can create some unique situations for you.

Communication is hard enough when you meet face to face. When you add the complications of distance, voice only (phone), or text only (e-mail), it can become very difficult. It’s important to learn how to communicate and to develop close working relationships with your clients despite these barriers. The best way to keep clients happy is to keep them informed. Answer their questions and keep them updated on the status of their new Web sites. This could take a lot of your time, but it is an essential part of the job. The key is to communicate with your client frequently. The two of you have to define the Web site in words before you can start coding Web pages. You also have to document any agreements or understandings that you make.

Let’s look at the different forms of contact…

1) Telephone
The telephone is the fastest and most efficient means to communicate with your clients. On the phone, you can ask questions, discuss issues, and reach agreements. If there is any misunderstanding or confusion, it can be cleared up very quickly and at a relatively inexpensive cost. Unfortunately, phone calls don’t leave written records. So, after you complete a phone call where decisions and agreements were reached, document it with a follow-up e-mail. This will provide both you and your client with written confirmation of the discussions. Continue reading →

These are three simple techniques to get your name out to your target audience effectively and inexpensively (an important consideration when you are just starting up a business). They require some effort on your part, but the payoff is worth it. (If you need additional ideas, Start Your Own Home-Based Website Design Business has more than twenty promotional techniques that will help you find work.)

The thought of “promoting yourself” to others may make you a little uncomfortable, but it’s just part of the job. You had to learn HTML, layout, and design. Self-promotion is just another skill that you have to master to make your business work. Continue reading →

Here are three promotional strategies to get the ball rolling…
1) Spread the word
Your own “word of mouth” is your best marketing tool. Tell everyone.
EVERYONE!
Tell all your friends, relatives, and co-workers that you are starting a Web site design business and are openly looking for clients. The more people know about this exciting development, the more likely the news will get passed along to the right ears. When an opportunity to discuss your business comes up, make sure that you cash in on it. When people around you are discussing the Internet, join the conversation. Casually work in references about your design experience and your new business.
Be careful with this though, because it is easy to overdo this casual type of promotion. If your friends start avoiding you, you may want to ease up a bit.

2) Cash in on free publicity Continue reading →

There were dozens of ads under Web Site Development and this was the best of the lot. How pitiful! If you were a business owner, and you weren’t experienced with the Internet, would you know if you needed a database? Would you know the difference between ASP and XML? Would this ad mean anything to you?
Probably not. And it won’t mean anything to the majority of your clients either. You need to speak to your clients in terms that they will understand. You have to focus on their businesses and on their needs. Potential clients want to know what you can do for them. So when you write your advertising copy, remember…
1) Your clients are small businesses that advertise but don’t have Web sites.
2) Your clients want their businesses to be more successful.
With these two points in mind, we can rewrite the ad to look like this…
Total Web Site Design Services
Harness the power of the Internet
Expand your customer base
Increase your sales and profits

Promote your products and services online Complete design, copywriting, and technical support Isn’t this what your clients are looking for? It says, “I understand what you need and I can help you get it.” Figure out what your clients want and show them that you can provide the appropriate solution. It’s okay to list your credentials and skills, but remember that “all about you” is secondary to your clients’ needs. Your clients’ needs always come first.

This same approach applies to all of the advertising you do whether it is on the Internet, in print, or face-to-face. Focus on the client. Describe the benefits of having a Web site. Use terms that will appeal to the client (ex., saving time, saving money, increasing profits, etc.)  Continue reading →